Changing the conversation about online school.
Customer Story
Parents want to provide their children with the best education possible. But that’s not all. They also want to make sure their child gets the full social experience in an environment that aligns with their values.
Brand Story
Online learning can be as powerful as in-person learning. By bringing together the social aspects and partnering with the right schools, online can be a more flexible solution for the modern family.
CUSTOMER STORY
BRAND STORY
STRIDE'S ROLE IN THE CUSTOMER'S STORY
Learn without limits.
Education isn’t reserved for the classroom. Online learning opens new opportunities for our children to help them learn on their terms. Stride provides a structured curriculum, in partnership with private schools, giving every student the chance to define their own path to success.
Approach
Stride had traditionally been the back-end support for public schools looking to offer an online option. They also had a solid student body of their own under the K-12 brand. However, they wanted to break into the private school market to take the next step in growing their business. To help them do this, we created a multi-touch campaign that could easily be versioned by school. This campaign not only educated our audience on the benefits of online schooling, but it also reinforced the academic strengths that Stride brought to the table.
BANNER ADS
SOCIAL
WEB
COLLATERAL
Results
In two months, Crow created more than 30 unique assets across 7 schools. We engaged with millions of students and families nationwide and helped change the perception of online learning, hitting our enrollment goals month-over-month.
30+
UNIQUE ASSETS OVER
2 MONTHS
ENROLLMENT GOAL