Bringing the Classroom Home.
Customer Purpose
Parents want to provide their children with the best education possible. When the unprecedented happens, and the traditional education system is disrupted, they needed an alternative that they can trust to keep their child safe, and on grade-level. They need an option that allowed them to provide the private school education they wanted, for their children, on their terms.
Brand Purpose
Online learning can be as valuable to your child’s development as in-person learning. With a structured curriculum and trusted educational partners, you can provide students with a private school option that meets the unique challenges of our time, without leaving any student behind.
CUSTOMER PURPOSE
BRAND PURPOSE
Bringing Them Together
Learn Without Limits.
Stride is a leader in the online learning space. We understand that in-person isn’t an option for everyone, especially now. So, we provide a structured curriculum, in partnership with private schools, that give every student the chance to learn on their terms and without limits.
Approach
Stride had traditionally partnered with public schools to provide remote learning options to specific students with exceptional needs. However, as the pandemic forced all students to transition to online learning, they quickly saw the potential in partnering with private school to help students access the curriculum they needed to excel. This new venture meant tapping into an audience with little to know awareness of their history, experience and quality of their online learning platform. Crow was tasked with helping Stride educate their audience in select private school markets to raise awareness and ultimately drive conversion — all while maintaining a minimal budget. Crow created a single campaign that utilized Banner Ad, Social Ads, Google Display Ads, Landing Pages and Sales collateral to help move students and their families through the enrollment funnel.
BANNER ADS
SOCIAL
WEB
COLLATERAL
Results
Over a series of two months, Crow created over 30 unique assets across 7 schools. We engaged with millions of students and families nationwide and were able to hit our enrollment goals, making Strides first official Private School offering a resounding success.
30+
UNIQUE ASSETS OVER
2 MONTHS
ENROLLMENT GOAL