Stride
Building a scalable launch system in just 60 days.
Turning an overwhelming opportunity for growth, into a structured and repeatable launch system was critical in helping Stride break into the private school sector. With just two months to launch partnerships with seven schools, Crow built a templatized blueprint that enabled us to deliver 30+ assets on budget and on schedule — while also creating a solid foundation for future expansion.
The challenge
When the opportunity to expand into the private school sector presented itself, Stride had to act quickly to avoid missing the enrollment window. Working with seven different schools, they needed to balance each institution’s unique value proposition with Stride’s master brand. At the same time, they had to manage the process of executing, approving, and launching creative across multiple channels within 60 days.
Insights
A templatized design system can provide more creative freedom to hone each school’s unique message, while also delivering creative at scale. It can also establish a repeatable system for future growth.
The solution
We built a templated launch blueprint that allowed us to maximize speed without sacrificing quality:
1
Created a flexible design system — building scalable templates that catered to each school while upholding Stride’s master brand to deliver 30+ assets in two months
2
Streamlined our workflow — working side-by-side with the client’s marketing team to develop creative sprints with rapid feedback loops to keep the project moving on schedule
3
Defined Stride's place in the students’ stories — using simple icons and powerful messaging to highlight the unique learning path each school provided students
The work
BANNER ADS
SOCIAL
WEB
COLLATERAL
The results
Successfully
LAUNCHED 7 SCHOOLS IN 2 MONTHS
Created a launch library of
30+ ASSETS
MET ENROLLMENT GOALS
on schedule
Built a repeatable system for
FUTURE EXPANSION
