Challenging the business of Internet speed.
Customer Story
Businesses don’t want to change their services. It’s disruptive and can cost you hours of uptime. And, in the end, the improvements may not even be noticeable.
Brand Story
Getting better business services shouldn’t be a hassle, and network upgrades shouldn’t be an expense for our customers. At Spectrum Business our business is earning your business — by doing what’s right for you.
CUSTOMER STORY
BRAND STORY
SPECTRUM BUSINESS'S ROLE IN THE CUSTOMER'S STORY
Get More — for Less.
Spectrum Business never stops working for you. We believe small businesses deserve every advantage they can get, so we’re upping our speeds and not our price.
Approach
How do you announce an amazing new product upgrade in a crowded market? You create a multi-channel campaign that combines stunning animation with a value-based story. You demonstrate to small businesses nationwide that Spectrum isn’t like everyone else, that they actually put your needs and your budget first.
TV
RADIO
WEBSITE
DIGITAL ADS
SOCIAL
FSI
CINEMAGRAPH
Results
Our campaign drove overwhelming awareness and increased calls, helping establish Spectrum Business as the premier partner for small businesses. Over the last two years, the elements of this campaign have continued to drive response, allowing us to utilize the existing tactics with minimal changes, helping Spectrum Business get even more from its budget.
BUSINESS
ACCOUNTS
+
YEARS
IN MARKET
2+