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Transforming how businesses do business.

Customer Purpose

Businesses want a reliable solutions partner that can help them get things done. And they want it at a price that works for them, without hidden fees and taxes driving up their bill.

Brand Purpose

Spectrum Business believes that every business deserves the best services at the best price and that Spectrum should never stop working to support the businesses that support our community. And that "good enough" — isn’t. 

CUSTOMER PURPOSE

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BRAND PURPOSE

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Bringing Them Together

Getting it done — for less.

Spectrum Business never stops working for you. They’re always improving, refining and enhancing their services to meet the needs of the businesses they serve. It’s why they upped their speed and not their price — because budget shouldn’t come between you and getting things done.

Approach

To announce Spectrum Business’s new starting Internet speed, we created a multi-channel campaign designed to speak to small businesses on TV and Radio as well as online and in print. Simple, visually stunning and direct, our campaign cut through traditional marketing nonsense to demonstrate the true value of Spectrum Business’s offer: speed the competition can’t match at a price they can’t beat. 

TV
RADIO
200 MbpsSpectrum
00:00 / 01:00
WEBSITE
Spectrum Business 200Mbps website
DIGITAL ADS
Spectrum Business 200Mbps digital banner ad
Spectrum Business 200Mbps digital banner ad
Spectrum Business 200Mbps digital banner ad
SOCIAL
Spectrum Business 200Mbps LinkedIn video ad
FSI
Spectrum Business 200Mbps free standing insert
CINEMAGRAPH
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Results

Our campaign drove overwhelming awareness and calls, helping to establish Spectrum Business as the premier value provider for small businesses. In fact, two years later, we continue to utilize and refresh the core elements without fatigue.

BUSINESS

 ACCOUNTS

+

YEARS
IN MARKET

2+