Transforming how businesses do business.
Customer Purpose
Businesses want a reliable solutions partner that can help them get things done. And they want it at a price that works for them, without hidden fees and taxes driving up their bill.
Brand Purpose
Spectrum Business believes that every business deserves the best services at the best price and that Spectrum should never stop working to support the businesses that support our community. And that "good enough" — isn’t.
CUSTOMER PURPOSE
BRAND PURPOSE
Bringing Them Together
Getting it done — for less.
Spectrum Business never stops working for you. They’re always improving, refining and enhancing their services to meet the needs of the businesses they serve. It’s why they upped their speed and not their price — because budget shouldn’t come between you and getting things done.
Approach
To announce Spectrum Business’s new starting Internet speed, we created a multi-channel campaign designed to speak to small businesses on TV and Radio as well as online and in print. Simple, visually stunning and direct, our campaign cut through traditional marketing nonsense to demonstrate the true value of Spectrum Business’s offer: speed the competition can’t match at a price they can’t beat.
TV
RADIO
WEBSITE
DIGITAL ADS
SOCIAL
FSI
CINEMAGRAPH
Results
Our campaign drove overwhelming awareness and calls, helping to establish Spectrum Business as the premier value provider for small businesses. In fact, two years later, we continue to utilize and refresh the core elements without fatigue.
BUSINESS
ACCOUNTS
+
YEARS
IN MARKET
2+