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  • Crow Creative

It's Not About Connecting Things — It's About Connecting You.


While the Internet of Things (IOT) promises new innovation and advances, it’s motivated too much by the WHAT and not enough by the WHY. So, when Spectrum introduced a new product designed to maximize the IOT, we wanted to ground it in the benefit to the customer. After all, the IOT is really only there to support the IOY – the Internet of You.


Our spot focuses on how all those wonderful things you use every day help you enjoy a more connected life with family, friends, hobbies and more. More importantly, it shows you how Spectrum is helping you get the most from all your devices in your home and beyond.


Thank you so much to our partners at Alldayeveryday and director Matthew J. Thompson for helping us bring our vision to life. And thanks also to our partners at Bandit, Mr. Bronx, and Nice Shoes for making sure the final product was the best it could be. Finally, a special thanks to Spectrum for once again trusting the team at Crow with launching their latest product.


Check out our new TV spot: https://bit.ly/3VDa1nV


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