Employee Spotlight: Ivor Guest
Ivor is a New Jersey-born transplant with a degree in Advertising and an emphasis in Art Direction (he actually uses his degree!) He was generous enough to sit down and answer a few questions about his new position, what drives him as a creator, and what he likes to do when he’s not messing around in Photoshop.
What drew you to this career?
I got into advertising from taking an 8-hour sailboat ride with a friend. I had an epiphany that I wanted to work in visual arts, possibly designing boat hulls or coloring sails. That led me to major in graphic design, where I then hopped to art direction in advertising for its conceptual creativity. For me it’s the perfect balance of art and business, and I’ve been happy with it ever since.
Which brands or campaigns inspire you the most right now?
I would say Facebook changing its name to Meta and Nike making over $180 million off of NFTs is the biggest endorsement “Web3” could get. The smartest brands will take advantage of this new frontier and get involved rather than dismiss it. It’s inspiring and interesting to see the creative work being done in the metaverse right now.
What has been the most useful artistic advice or lesson for you?
There was a quote outside a professor’s door in college that I can’t find sadly, but to paraphrase it said each design project you take on will build self-confidence and develop your eye. It stuck with me because I felt reassured that the only thing that matters is making progress every day.
What are your hobbies?
I love the gym, playing basketball, sailing, playing chess, and collecting hot sneakers.
What are you working on right now?
At work – wrapping up a new project for a big announcement coming soon. And personally – finalizing an NFT collection I’ve been working on for over a year!