Helping a local organization stand out among national competitors.
Customer Story
Parents want their children to have the best education possible. They want them to have a head start that allows them to live a better life and, hopefully, add value to the world around them. To achieve this, parents are willing to donate time and money to national organizations that support education at a national and state level.
Brand Story
Madison Education Foundation (MEF) is dedicated to supporting teachers at a local level. Working together to provide grants to support teachers’ independent academic initiatives, MEF helps to tap into our children’s curiosity and desire to learn, making our schools and communities better places.
CUSTOMER STORY
BRAND STORY
The brand's role in the customer's story
Give Local.
By supporting MEF, you can see the impact of your donation every day in the quality of education students receive in your community. It’s a chance to put your donations directly back into your neighborhood schools. No politics — just a real and visible change.
Approach
Too often, when people think of giving, they think about national charities and forget the importance and impact of local charities. We wanted to change that. So, we turned Giving Tuesday into a chance to give local.
Through a series of social posts and initiatives, we encouraged donors to focus on MEF. This local charity uses every dollar donated to provide grants to teachers that allow them to enhance the standard curriculum with programs that they initiate based on feedback from the people most affected — the kids in their class.
LAUNCH EMAIL
SOCIAL
Results
Our campaign drove a 200% increase in donations in December 2020, helping MEF exceed its $10,000 goal and helping them to provide over $25,000 in grants to local teachers in that year alone.
RAISED
$10k+
200%
INCREASE IN DONATIONS