Helping the front line in education close the gap.
Customer Purpose
Parents want their children to have the best education possible. They want their child to have a head start that allows them to live a better life and, hopefully, add value to the world around them.
Brand Purpose
Madison Education Foundation (MEF) is dedicated to supporting teachers at a local level. Working together to provide grants to support teachers’ independent academic initiatives, MEF is helping to tap into our children’s curiosity and desire to learn, making our schools and communities better places.
CUSTOMER PURPOSE
BRAND PURPOSE
Bringing Them Together
Give Local.
By supporting the Madison Education Foundation, you can see the impact of your donation every day in the quality of education that the students in your community receive. And by providing a better educational foundation today, we are truly impacting the world to come.
Approach
Giving Tuesday is designed to encourage us all to do good, to donate to organizations that transform our communities and the world. But too often when people think of giving, they think about national charities and forget the importance and impact of local charities. We wanted to change that.
Through a series of social posts and initiatives, we encouraged donors to focus on Madison Education Foundation. This local charity uses every dollar donated to provide grants to teachers that allow them to enhance the standard curriculum with programs that they initiate based on feedback from the people affected most — the kids in their class
LAUNCH EMAIL
SOCIAL
Results
Our campaign drove a 200% increase in donations in December 2020, helping Madison Education Foundation exceed their $10,000 goal and helping them to provide over $25,000 in grants to local teachers in that year alone.
RAISED
$10k+
200%
INCREASE IN DONATIONS