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Better coverage that’s better for business.

Customer Purpose

Small-business owners want to provide their employees with added benefits to help them live happier, healthier lives. They also need to manage costs so they aren’t cutting into their bottom line.

Brand Purpose

Kaiser Permanente believes healthy employees are better employees. That’s why they provide small-business owners with the highest-quality care at the best price, so owners don’t have to choose between their employees and their bottom line. 

CUSTOMER PURPOSE

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BRAND PURPOSE

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Bringing Them Together

Health as a Business Strategy.

Providing quality care isn’t just an added benefit for employees, it can also help keep businesses healthier — boosting productivity, minimizing sick days and helping to attract and retain talent. By offering coverage from Kaiser Permanente, small businesses can offer top-rated care at the best price in the region. Make health a part of your business strategy. Partner with Kaiser today.

Approach

Utilizing a mix of direct mail and digital marketing, we started a conversation with our audience, first by focusing on our rates. Once we had their attention, we were able to tell the bigger story — healthier employees minimize costs for small businesses. We were then able to explain how Kaiser Permanente’s comprehensive approach to care uniquely positioned them to help their employees maintain long-term health while also battling the stigma of being an HMO.

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DIRECT MAIL
Kaiser Permanente Direct Mail
Kaiser Permanente Direct Mail
DIGITAL BANNERS
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EMAILS
Kaiser Permanente Email
Kaiser Permanente email
Kaiser Permanente email

Results

By testing our messaging and finding more efficient formats, our direct mail packages cut the average cost per lead by up to 40%. Our digital marketing tripled online leads. Together, these two initiatives helped the mid-Atlantic region exceed their lead goals year after year.

COST CUT PER LEAD

-40%

ONLINE LEADS

3x