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200 Mbps

The Story

From printers to computers to cell phones and beyond, the average small business has more connected devices than ever before. Most providers’ starting speeds can’t meet these new bandwidth demands, and the next plan up delivers too much bandwidth at too high a cost.

The Goal

Introduce Spectrum Business’s new 200 Mbps starting speeds as the perfect solution for small businesses — amazing speed that delivers the bandwidth you need at a low price point the other guys can’t beat.

TV
RADIO
200 MbpsSpectrum
00:00 / 01:00
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WEBSITE
Spectrum Business 200Mbps website
DIGITAL ADS
Spectrum Business 200Mbps digital banner ad
Spectrum Business 200Mbps digital banner ad
Spectrum Business 200Mbps digital banner ad
SOCIAL
Spectrum Business 200Mbps LinkedIn video ad
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FSI
Spectrum Business 200Mbps free standing insert
Results
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Our multi-channel campaign drove overwhelming awareness and calls, helping establish Spectrum Business as the premier Internet provider for small businesses. Two years later it is still the champion campaign.