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A Powerful Connection

The Story

Customer satisfaction with subscription television services is at an 11-year low, with many consumers settling for subpar services on the assumption it’s all parity.

The Goal

Move customers from acceptance to frustration with their current services by educating them about all the added benefits of Spectrum in a fun and relevant way.

Results
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Our competitive spots continue to outperform traditional DRTV efforts, helping Spectrum enjoy a lower cost per call and ultimately more conversions.