Going from a regional player to the #2 cable company in the nation.
Customers don’t trust cable providers. Too many times, they’ve switched for a better deal or better services, only to experience the same old issues — hidden fees, slower speeds, and added frustration.
Spectrum is challenging the expected — delivering services that work as promised for the price that’s as advertised. No added taxes, no hidden fees, and no contracts.
SPECTRUM'S ROLE IN THE CUSTOMER'S STORY
Nothing to Hide
Unlike other companies, Spectrum doesn’t hide behind fees and taxes. They deliver better services at a better price — period — so customers can enjoy the best connection to the people, things, and entertainment that matter most to them.
Instead of focusing on speeds and feeds like every other provider, we created spots that focused on the human side of connectivity. Simple, humorous stories that showed how Spectrum was solving the real pain points our customers faced with the competition — unexpected fees, long-term contracts, and services that didn’t deliver as promised.
Our spots helped Spectrum disrupt the markets they were entering, changing the conversation about what customers should expect from their provider. More importantly, our spots helped Spectrum drive a lower cost per call while increasing conversions, helping them grow from a regional player to a national player.
COST PER CALL
CABLE COMPANY NATIONWIDE