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Cutting Cost, Not Care

The Story

Healthcare accounts for roughly 7.6% of a small business’s operating budget. While this is a large investment, studies show quality care can increase retention, improve recruitment and boost overall moral — increasing productivity and efficiencies year over year.

The Goal

Position Kaiser Permanente as a low-cost, high quality provider. All while managing a lower annual budget and more aggressive lead goals. 

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DIRECT MAIL
Kaiser Permanente direct mail
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Kaiser Permanente direct mail
Kaiser Permanente direct mail
EMAIL
Kaiser Permanente email
Kaiser Permanente email
Kaiser Permanente email
Results
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Using low rates as an entry point and reinforcing Kaiser Permanente's commitment to high-quality care, we were able to consistently meet or exceed our lead goal month after month. This coupled with more efficient formats helped us lower the average cost per lead by 20-40%.

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Utilizing these savings we were able to test digital initiatives. Our creative tripled traditional online leads, helping Kaiser Permanente build a case to invest more in digital the following year.